"Ordenalotó" was a small gift shop located in León, Spain. Based on initial stakeholder interviews I started working on the IxD and UI Design for their online store. The idea behind the visuals was to make clear CTAs and emphasize product galleries.
Goal: The client wanted a better e-commerce experience for the user. Easy access to all products available, easy search and checkout to improve conversion.
"People are used to come to our shop when they need to find a gift for an special ocasion, they want the perfect packaging, we think it would be really nice to have all content available online."
"It is crucial for our business to let the user choose from a large variety of products. In our case it is not the price but the quality of the product. Packaging is one of our core business."
"We want to have an easy of use online shop experience where everything is focused on the product and the communication is clear and less cluttered compared to the competition".
"Our market is full of very badly done website experiences, with a lot of complex information, we need something minimal aligned with the branding and with clear voice and tone".
I did design optimizations to the original branding and made animated variations for Web.
The following flow is a sample of the core product interactions. More complexity was added later on.
The complete checkout and overall experience was defined for the online shop.
I created an animated demo of the product to "sell" the concept in mobile scenarios.